Daryl Peter — For Simone
Password
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Hi Simone.
Let me show you
what I'm
made of.

Marketing Strategist. AI Tinkerer. Creative Mind.
From strategy to AI-powered execution.

About me ↓
Daryl Peter
D.

Your Situation: What I understood

4 areas.
One ecosystem.

01
CLIMADA
Open-source climate risk assessment framework. The peer-reviewed scientific foundation of everything.
02
delta-climate™
Proprietary SaaS built on CLIMADA. Makes climate risk analysis accessible for commercial use.
03
Foundation
A purpose-driven entity.
04
Edgar the Bird (who won my heart)
Educational concept introducing children to climate awareness. The next generation entry point.

Key Question / Challenge"How do these four work together — and how does each reach its audience?"

Strategic sparring Brand architecture Marketing planning LinkedIn presence Content creation Execution AI Automations

Why me

You said curious,
creative, passionate,
utter craziness,
chemistry. Why this matches well

Curious
Learns for the fun of it.
Taught myself Tennis, Bachata, music production, and a long list of AI tools — just because I like to explore new things. My team at Micasa had a standing task: bring a fresh marketing inspiration to every team-meeting. Always on the lookout for new inspirations.
Creative
A brain full of ideas.
Always seeing opportunities where others see situations. Got a list full of business ideas. I wrote and produced a rap song for my dad's 60th birthday. Built and tested a party decoration rental concept. Currently creating a national advertising campaign for an insurance company. (See cases.)
Passionate
When I'm in, I'm all in.
Whether it's a brand strategy, a new skill, or a hobby I just discovered — I dig in. Marketing was always my passion. My favourite books: How Brands Grow (Romaniuk & Sharp), Good Strategy Bad Strategy (Rumelt), Unreasonable Hospitality (Guidara).
Utter Craziness
"He did not just do that."
Mid-presentation. 180 people in the room. I danced a little Backstreet Boys Move.

They loved it.

I'm usually not so crazy — but I believe the unexpected moment is often the most memorable one.
Chemistry
I think it was there.
This page is my way of giving you a better feel for who I am.

Cases

Work that speaks
for itself.

01
Schnäpplino Show-Case
AI Brand Building
A case showing the power of AI-based content creation and characters in MarCom. An automated Instagram channel. Daily content. Zero human effort. (In Testing)
Social Media Workflow · Character & Brand Design · Story/Reel Creation · Brand Song
02
Mineko Show-Case
Lean Thinking
A case showing how fast an AI-powered MVP can be built — even for a product that doesn't exist yet. Launch it, test if there's real interest, then decide whether it's worth building for real.
Brand · Product · Site · Content
scroll
03
Quoala
Visual Identity & SEA
AI-generated product photography & brand visuals for a premium sustainable self-care brand. SEA setup and monitoring.
Quoala product set Quoala hair brush Quoala body brush Quoala close-up
04
The Living Circle
Brand Positioning
Brand positioning for The Living Circle group and all six properties: Widder, Storchen, Alex Lake Zürich, Castello del Sole, Château de Raymontpierre, and Cantina alla Maggia. Workshops, positioning framework, Brand Movie & Brand Song.
Happy to share more in person.
05
Creative & Strategic Co-Lead — Insurance
Advertising
Currently developing a long-term brand-communication concept and advertising campaign for a leading Swiss insurance company (in collaboration with an advertising agency). Wrote various spot scripts that will be produced and aired across Switzerland.
Happy to share more in person.
06
Canon Switzerland
Content-Marketing
Instagram Actionplan — New content formats with own sound design, asset creation, posting strategy, execution and controlling.
Happy to share more in person.

Background

13 years of marketing.
Two sides of the table.

03/2025 — present
Consultant — Marketing Strategy & Operations
Independent
Positioning, brand building, content strategy and AI enablement.
10/2022 — 01/2024
Head of Marketing & E-Commerce
01/2021 — 09/2022
Head of Marketing Communication
Micasa — Migros Fachmarkt AG
New brand strategy, full rebranding, 10-person team lead.
01/2016 — 12/2020
Project Lead Marketing
Migros-Genossenschafts-Bund
360° campaigns and national strategy projects across Micasa, Migros, and Chocolat Frey.

Education

M.Sc. Business Administration, Major Marketing — ZHAW Zürich

B.Sc. Business Administration, Minor Entrepreneurship — ZHAW Zürich

Intensive Business English (Advanced) — UC San Diego

Let's find out

By now, you know
a bit more about me.
Happy to hear
from you.

My Rates

Strategy & Sparring
CHF 250–280 /h
Execution
CHF 190–230 /h

Exact rate depending on volume and scope. Long-term setups change the math — let's talk.